Backed by state of the art science, and a legacy in innovation dating back to the 1960’s, Redken was the first brand to take a scientific approach to hair, discovering the formula that remains the alpha and omega of haircare to this day:

PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.

Redken is trusted by millions of hair professionals for its scientific hair prescriptions, delivering powerful hair transformations and preserving the health of the hair for performance-obsessed professionals and their clients worldwide.

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